Are chief marketing technologists key to customer-centricity?
High Wycombe, England – 9th February, 2017
With marketing budgets still rising year-on-year, and the department’s spending on technology accounting for an increasingly large proportion of this, it is little wonder that the role of chief marketing technologist (or equivalent) have become commonplace. According to Gartner research, in the period 2016-17 the average CMO saw an increase over the previous year’s budget – the third year in a row where there has been a rise. The report – “CMO Spend Survey 2016-2017” -surveyed 377 marketing leaders, who reported an average increase of 2%, with marketing budgets equal to 12% of company revenue.
Read the full article on mycustomer.com.