5 Tips for Efficient Customer Experience Management

High Wycombe, England – 19th December, 2016

Customer experience (CX) has been something of a buzzword in 2016, with an increasing focus on customer satisfaction management and measurement. Gartner recently found that by 2017, 89% of marketers expect CX to be their primary differentiator. As it becomes harder to differentiate by product alone, the commercial success of companies increasingly depends on customer service and satisfaction. After all, happy customers remain loyal for longer, make greater and more frequent purchases, are willing to pay higher prices, and are happy to recommend companies and their brands and products.

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