Engagement is the emotional connection or attachment that a customer develops during repeated and ongoing interactions with a company. It accumulates through satisfaction, loyalty, influence, and excitement about your brand. Organisations who engage consumers to the point where they are moved to behavioral change do so by creating opportunities for emotional connections through ongoing, consistently positive experiences.
This paper identifies four of the top outcomes of customer engagement that can be measured in dollars. These outcomes are simple to understand; realistic to execute, support and measure; and offer solid results with high impact. You will have the secret formula to help you make business decisions that drive customer engagement and loyalty.