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Emotional brand engagement

HOW TO BUILD CUSTOMER BRAND ENGAGEMENT.

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A brand is a promise. Every time someone uses or touches a brand, that experience reinforces or is dissonant to their perception of that brand and builds or destroys the value that is built up in it. More than that though, a brand may meet all of the functional requirements someone has but fail to build an emotional bond with the same consumer. Meeting these functional needs is a requirement but it is not enough to build the deep and lasting bonds with a consumer that drive advocacy and loyalty.

SOME OF THE WORLD'S BEST BRANDS TRUST MARITZCX

Reliant
Novartis
Trumpf
Citi
gm
Enterprise
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Emotional Connected customers are more likely to remain with and recommend the brand and the network.

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