There may be no greater source of competitive advantage than to be able to anticipate customer needs, or uncover an underserved market you could quickly address. Managed well, customers have no shortage of needs to discuss and ideas to share to help guide you toward solutions before your competitors even imagine them. Journey mapping is one of the hottest concepts in the world of CX. But most Journey Mapping solutions are static, episodic exercises that are far-removed from customers, themselves. But what if you could involve customers in the Journey Mapping process directly? Better yet, what if you could engage them in telling their stories with realtime, media-rich, mobile tools? With CX Workout, you can.