Customer Journey Mapping is a topic gaining ever-increasing levels of traction in organisations. Customer experience (CX) and research teams need to understand the complete customer journey and bring it to life for key stakeholders in order to inform, align, and motivate them to change and add value.
In this dynamic webinar, our speakers, Derek Eccleston and Smitha Chunduri from MaritzCX, will dig into four important questions that set the bar for next generation journey mapping:
- Does your journey map tell a powerful story from both employee and customer perspectives?
- Does your journey map provide a common view of your collective journey performance that can align your whole organisation to deliver a winning experience?
- Does your journey map go beyond telling the story to actually doing something about it?.
- Does your journey map help achieve measurable results across all business units?
Learn how leading organisations are tackling these questions head-on with innovative approaches and mobile-first technologies that engage customers and employees to significantly reduce the cycle time for customer-driven innovation.