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A Practical Guide to Mobile Surveys

THE ROLE OF SMS IN STRENGTHENING CX PROGRAMMES

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Consumers are spending more time than ever before on mobile devices such as smartphones and tablets which offers organisations the opportunity to add SMS into their research channel mix. A mobile survey approach to customer experience insights enables organisations to obtain high response rates of up to 20-32%, in the shortest times possible due to the respondents receiving the survey in their channel of choice – the mobile.

Leverage from our experience and learn in our webinar “A Practical Guide to Mobile Surveys”:

  • How to achieve higher response rates
  • Why mobile surveys make the difference in real CX measurement
  • How to design effective surveys for mobile use and how to efficiently deliver them
  • How to easily avoid the pitfalls of in-country legislation
  • How to gain greater CX insights and actionable analytics
  • How to leverage customer advocacy within marketing programmes.

MaritzCX and OnePoint Global partner together to provide to market, fully optimised mobile surveys. This approach to Mobile CX, supports clients’ need to survey respondents in their channel of choice, the mobile- driving loyalty, retention and growth.

Our partnership with OnePoint Global provides to market, fully optimised mobile surveys that enable you to measure customer sentiment and act upon emerging issues and business trends.

Our experience combines over 40 years of Market Research expertise with a leading SaaS CX platform. OnePoint Global is the market leader in enterprise scale Mobile and Online CX Survey Solutions. Their SMS services and ‘always-on’ industry leading gateway, ensure global delivery of surveys in any language, to any handset, in any country – anytime, anywhere. Together, MaritzCX and OnePoint Global can boost CX survey response rates to 32%.

Download our factsheet.

Dr Tim Snaith – Chief Research Officer & Co-Founder – OnePoint Global

Tim works across all teams, advising on mobile platform design and development, sales, marketing, platform training/education and key project design and implementation. Initially an academic who has contributed customer satisfaction models to the service industries literature, Tim moved to consulting in the services industries where he saw the opportunity for mobile research as a solution to engaging the time poor but handset rich customer.  Tim is a Founding Board Member of the Mobile Market Research Association.

Rob Huijboom (IEng) – Chief Commercial Officer – OnePoint Global

Rob leads the Sales and Marketing teams at OnePoint Global, takes care of the top-ten OPG clients  and at the same time still is a passionate VOC expert. Rob moved from the European Telecom industry to Market Research over 10 years ago. Right from the outset he specialised in VOC programs, transactional feedback on all customer touchpoints from retail to contact centre, website and more, anywhere in the world and across all industries. 

Derek Eccleston (CMRS) – Director Expert Services – MaritzCX

Derek Eccleston joined MaritzCX’s expert services team with a wealth of experience within CX and related industries, having previously held positions at eDigitalResearch and Advisory Insight. He is an active member of the Professional Development Advisory Board at the Market Research Society (MRS). As a CX Consultant, his mantra is ‘Design, implement, manage and drive results from Customer experience (CX) measurement and management programmes’.

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