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What’s Preventing You from Getting the Most from Your VoC Program?

Many organizations have made a verbal or written commitment towards improving the customer experience, but are they really following through? Most are not, according to a recent study conducted by MaritzCX. Even in today’s big data world where information is everywhere, companies struggle to completely leverage all of their customer-generated data. This shortcoming represents missed opportunity, and ultimately, revenue lost.

Join this American Banker webcast and learn more about the findings generated by “MaritzCX’s Voice of the Customer: Practices and Challenges study.” Then use these eye-opening results to maximize your organization’s VoC program.

Here’s what you’ll learn by attending:

  • Most common challenges organizations face in leveraging VoC programs
  • What type of companies have the most successful VoC programs and why
  • How your organization’s VoC program compares to those of others in the financial services industry
  • How VoC efforts in the financial services industry compare to others across market sectors
  • Best practice solutions for capturing, integrating, analyzing, and reporting the data

American Banker is the leading information resource serving the banking and financial services community.

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Event Details

When: March 12 2015

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MaritzCX