Is Your Brand
a CX Leader?

Find out how your brand’s customer experience compares to UK competitors

Bain & Company and MaritzCX, An InMoment Company, benchmarked the customer experience delivered by more than 190 brands in 15 industries and sub-industries across the United Kingdom. Get access to those insights through powerful MaritzCX dashboards.

This first of its kind study covers Automotive, Travel, Logistics, Utilities, Technology and Media and identifies the brands that UK customers consider to be the best within and across their industries in overall customer experience, digital and non-digital channel experience, resolving complaints and innovation.

The study highlights leaders in brand perception, major product categories and customer journeys. The data from the study reveals the economic value of delivering a great customer experience and explores in depth the reasons why brands and industries win or lose on customer experience.

Access to the data will help you to define the ambition required to delight customers, define the levers to become a leader in your industry, and provide perspective on how specific aspects of the experience – such as complaint handling and channel performance – correlate with overall customer loyalty. In addition, the study highlights the drivers of innovative brands and opportunities for brands to differentiate themselves from competitors.


Explore how your brand performs against others in your industry with an Essential license and drill into target groups using numerous demographics and other pre-configured filters. To get access to the data from multiple industries and to explore best practices outside of direct competitors simply obtain an Elite license.



  • Access to datapoints specific to ONE INDUSTRY and relevant sub-industries
  • Preconfigured dashboards
  • Training video to support discovery
  • One user license

£ 7,500 + VAT



  • Access to datapoints specific to ALL SIX INDUSTRIES and relevant sub-industries
  • Preconfigured dashboards
  • Training video to support discovery
  • One user license

£ 15,000 + VAT



  • Additional user license

£ 750 + VAT

See the dashboards in action:

Key Insights from the UK Consumer Study:
  • Only about 10 percent of brands in the UK have an NPS of 40 or more. Brands that stand out for customers include NFU Mutual, First Direct, Volvo, Netflix and Amazon
  • Technology, auto and media companies had the largest shares of promoters while logistics, energy and water companies had the least
  • Banks and airlines have the widest range of customer loyalty scores
  • John Lewis, DPD, Sky and Tesla are ranked among the top 5 in terms of innovation
  • Technology is the largest contributor to innovation for many UK industries
As featured in:

Purchase a license to access the dashboards:



See why MaritzCX was named a Leader for Employee Experience Management