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Customer Experience Research (CXR)

Customer experience research is the process of collecting data regarding the experience customers have with a company.

"You've got to start with the customer experience and work back toward the technology - not the other way around." - Steve Jobs

What is Customer Experience Research (CXR)?

Why Conduct CX Research?

How Top Companies Conduct CX Research

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Total Experience Design A New Model for Customer Experience

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“Research is what I’m doing when I don’t know what I’m doing.”Wernher von Braun

“Customer support is an amazing reservoir of insights into what needs to change about the product…We prioritize our roadmap directly based on these insights. This has helped us to evolve our product and release features which we know in advance people will love.”– Joel Gascoigne, Founder & CEO of Buffer

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