The Adobe Analytics platform provides detailed data about what your customers do and how they act when they visit your website. But the MaritzCX Survey Integration application adds an essential new layer of information that also helps you understand the emotions, motivations, and attitudes that drive those actions.
This ability to combine behavioural and motivational data about your customers creates deeper, more meaningful insights, and it generates a wealth of actionable information you can use to improve every customer experience, build stronger relationships, and ultimately increase sales.
Integrating MaritzCX Surveys with Your Adobe Analytics Solution
The MaritzCX survey tool (Bonfire) provides everything you need to plan, create, and deploy focused site surveys that collect targeted information about your customers’ online attitudes and experiences. With Bonfire, you can create smart and effective surveys, easily customise them for your target audience, and then quickly integrate them with Adobe Analytics. To get started, simply find the MaritzCX app in the Adobe Data Connector exchange and use the easy drag-and-drop wizard to complete the integration process.
Experience the Advantages of an integrated Survey Solution
The MaritzCX Survey Integration is a complete, advanced survey solution that’s built specifically to work with your Adobe Analytics platform. This means you can:
- Get up and running quickly. Enabling surveys and defining site variables is a simple drag-and-drop process.
- Real time data exchange. Survey responses are sent to Adobe instantly.
- Share data between platforms. Site metrics and survey responses can live in both the Adobe Analytics and MartitzCX big data platform.
- Perform advanced data mining. Our advanced Spotlight data mining tool makes it possible to explore which events on your site have the largest impact on customer satisfaction and conversion, so you can focus and optimise your content and site development efforts.
- Tap into a wealth of additional survey experience and resources. Our intercept deployment team is standing by to help you plan, design, and deploy effective surveys that are always in line with your research objectives.
Enabling MaritzCX surveys and defining variables within the Adobe Analytics platform is a simple drag-and-drop process.
Get Everything You Need in One Integrated Application
The MaritzCX Survey Integration application adds a comprehensive intercept survey solution to your Adobe Analytics platform.