Integrate CX with customer relationship management.
For greater success, align your CRM processes to customer needs.
Optimal CRM processes enable you to ensure long-term customer loyalty while also providing the basis for winning new customers. Annscom CRM systems help strengthen customer relationships, economically and efficiently.
Our CRM processes fit into your customer experience—not vice versa—aligning your strategic business processes to customer needs. The Annscom portfolio provides holistic guidance for your CRM processes in these areas:
- CRM Consulting – health check, project management, process engineering, requirement engineering and initiatives
- CRM Technologies – open source, Siebel, Salesforce, Microsoft and SAP
- Operational CRM – campaign management, data quality, integration, installation, administration and customisation
- CRM Business Intelligence – reporting, KPI measuring and monitoring
Achieve better results together
With MaritzCX and Annscom CRM, your organisation can:
- Combine the best technical elements of CX with a long-term CRM perspective
- Achieve greater customer retention, sales growth, overall customer satisfaction and business success
- Help employees understand the end-to-end customer journey and identify key touch points—including the channel and partners who deliver the customer experience—in order to build lasting customer loyalty
- Avoid common CX pitfalls and implement the processes or policy changes needed to ensure the desired outcome