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MaritzCX eNVy Awards™


Vehicle Awards

MaritzCX


eNVy Awards™

Vehicle Awards

Announcing the first MaritzCX eNVy Awards™. The eNVy Awards™ recognize vehicles that have outperformed their competitors in terms of delivering on buyer wants according to the MaritzCX New Vehicle Customer Study (NVCS). NVCS provides consumer feedback about vehicle experiences, shopping and buying patterns, and feature preferences to automotive manufacturers and OEMs.

The eNVy awards are based on customer responses and ratings of their vehicles’ ability to deliver on the most common reasons for purchase: Comfort, Quality, Performance, Safety, and Ownership Cost.

Congratulations to This Year’s Winners!

Premium Market Vehicle Segment Winners:

SMALL CAR:

Tesla Model 3

MID CAR:

Tesla Model S

LARGE CAR:

Genesis G90

SMALL SUV:

Porsche Macan

MID SUV:

Tesla Model X

LARGE SUV:

Lincoln Navigator

Mass Market Vehicle Segment Winners:

SPORTS CAR:

Volkswagen Golf GTI

COMPACT CAR:

Volkswagen Beetle

COMPACT VAN:

Honda Odyssey

SMALL CAR:

Volkswagen Jetta

MID CAR:

Kia Stinger

LARGE CAR:

Nissan Maxima

SMALL SUV:

Mazda CX-5

MID SUV:

Nissan Murano

LARGE SUV:

Ford Expedition

SMALL PICKUP:

Honda Ridgeline

FULL-SIZE LIGHT DUTY PICKUP:

Nissan Titan

FULL-SIZE HEAVY DUTY PICKUP:

Ford Super Duty F-350

Award Summary

The eNVy awards are based on new vehicle buyers’ independent feedback of verified vehicle owners via NVCS. The final eNVy award scores were calculated using NVCS independent feedback and segment-specific importance weights. Only 2018 model year vehicles were included, and each vehicle required a minimum of 100 ratings to be included in the rankings.

The MaritzCX New Vehicle Customer Study is one of the most trusted and most used new vehicle buyer behavior studies in the automotive industry. For over 50 years, this study has given automotive manufacturers and suppliers insight into vehicle shopping and buying patterns to serve as a roadmap for vehicle design and marketing activities. With 200,000 domestic and 50,000 Canadian responses from buyers and lessees of approximately 325 vehicle types, automotive manufacturers and OEMs are able to cost-effectively leverage a massive amount of current and historical insight from this long-standing study.

The eNVy awards recognize vehicle manufacturers in the United States. Award recipients are determined based on a full year of NVCS score responses from thousands of buyers who purchased new 2018 model year vehicles.

OEM Quote

“I can safely say, without a doubt that the NVCS has been the central piece of our work. It is simply the go-to study for the majority of marketing requests. The number of requests that we filled using NVCS data is too numerous to fathom. It’s not overstating it, the team couldn’t imagine research life without NVCS – no, really,”

MaritzCX

MaritzCX