We'll just need a little more information in order to optimize our services and communications for you:

We'll just need a little more information in order to optimize our services and communications for you:

When Money is at Stake: Designing a Defensible Customer Satisfaction Program

Satisfying customers is a top priority for most companies. To stress the importance of, and to encourage employees to improve customer satisfaction, many companies tie customer satisfaction scores to financial rewards and business decisions. In the development of the program, consideration must be given to the validity of the data collected and to the proper use of that data. This paper will describe some of the issues to consider when using customer satisfaction data in this manner and suggest best practices for addressing these issues.

When Money is at Stake: Designing a Defensible Customer Satisfaction Program

MaritzCX