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Transactional and Relationship Surveys in the Banking Sector

Customer experience is the key factor in determining a customer’s longevity with a company. In today’s world of “same” products and services by competitive institutions, customer experience has become the most important element through which an organization can impress their customers and seek their loyalty. To help secure loyalty, organizations must focus on customer satisfaction by delivering the best experiences. Departments dedicated to delivering the best customer experience understand customers’ needs and expectations, deliver on them and deliver well.

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