Are you considering adding a reward component to your customer experience (CX) program? If not, you may want to think about it. We’re seeing more and more of our clients deciding to use incentive-based reward programs to change behaviors—drive exceptional behaviors, give a nudge to the low-performing behavior, and give a light on how you want everyone to be performing.
This paper highlights how you
- Define the purpose of the initiative
- Understand qualification criteria
- How you set smart goals and identify different types of goals
- Define rewards type(s) and program administration
The primary point we want you to take away from this paper is how you implement a rewards component to your CX program. A well-designed and well-executed award program can have a meaningful impact on the loyalty and behavior of your stakeholders.