Providing Value to CX Programs Through Segmentation

Segmentation can be a very useful tool for an organization, but it’s also a daunting task. Many organizations go through the motions of a segmentation study because someone wanted one done or what they had done before was outdated. Those who shy away from segmentation have been burned in the past because not enough people within the organization adopted the segments or they were unable to make the information actionable. However, effective segmentation can be applied to improve customer experience. 

MaritzCX

MaritzCX