Companies worldwide invest more than $1 billion annually on measuring the customer experience. Yet, even with the enormous volume of data available and sizeable resource expenditures, many companies continue to face significant challenges. This paper will explain how and why you should integrate or bring together separate customer feedback sources to create a holistic understanding of the customer voice. At MaritzCX, we help companies like yours successfully integrate multiple VoC sources for a more holistic understanding of the customer voice. Learn more.