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The Employee Customer Experience: Why Employee Customers Matter

We often hear a lot about treating employees as you would your best customers. There is a wealth of research pointing out the benefits of a happy and engaged workforce in creating a great client experience and leading to improved business results. It has been talked about at least as far back as the Service Profit Chain. However, we hear little focus on employees’ experience as customers of the company’s products or services. Not only do we overlook the employee customer experience, we often actively ignore it. Employees are typically excluded from most customer experience surveys despite being an important customer segment that we should actively develop and engage.

The Employee Customer Experience: Why Employee Customers Matter

MaritzCX