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British Council Case Study

The British Council is the UK’s international organization for cultural relations and educational opportunities and employs over 7000 staff in approximately 110 countries worldwide. In order to overcome some of their business obstacle, the British Council joined MaritzCX and Frost & Sullivan to create a concise feedback system. The goal of the initiative was to address operational efficiency, cultural adaptability, commercial effectiveness, and to innovate around the customer by using modern technology to facilitate input from multiple data sources, close the loop at a local level, and deliver and take action on key insights.

British Council Case Study

MaritzCX

MaritzCX