Social Media Not Significant Source of Information for New Car Buyers
While social media channels may be great for catching up with friends or sharing photos, they do not provide significant information to new car buyers, according to research from MaritzCX.
When all ages were averaged, approximately 22 percent said the dealer salesperson was the most important source of information for new car buyers, followed by friends and family at 19 percent, and published “consumer guides” at 14 percent. Social media, including Facebook, Google+, LinkedIn, and Twitter, came in at 0.6 percent. Read More.