MaritzCX Redefines the Business of Customer Experience, Seizes Global Technology Lead

Acquisition combines Maritz Research’s expertise in customer experience strategy and consulting with Allegiance’s customer experience software

LONDON, ST. LOUIS and SALT LAKE CITY — November 5, 2014 – Maritz Holdings Incorporated (MHI) today announced it will acquire Allegiance, Inc. and is combining it with Maritz Research to create a new independent company, MaritzCX™.

The new company combines the market sector, marketing science and research consulting expertise of Maritz Research with customer experience software and programme services from Allegiance. MaritzCX will offer a global solution, continually collecting and analysing the voice of customers and employees — combined with deep strategic expertise to advance customer experience and create positive business outcomes.

The company will set a new standard for the multi-billion dollar customer experience (CX) industry by offering the only scalable, global, flexible CX service for mid-to- large organizations.

“Today a customer can interact with anyone or any company in a matter of seconds. One bad experience can influence millions of people and quickly cost millions,” said Steve Maritz, chairman of Maritz Inc. “It’s time to turn customer experience programmes into operational business processes designed to run in real-time.”

“MaritzCX is turning customer experience programs that once took months or years to execute into processes that run in real time – and we can offer them across the globe, at scale” added Carine Clark, President and CEO of Allegiance, who will be named CEO of MaritzCX. The new company has over 900 employees in 18 offices and five global regions.

Stephan Thun, CEO of MaritzCX Europe comments: “Maritz has been a prominent name in the research and is the leader in the customer experience industry for nearly 40 years. MaritzCX is a very exciting next logical step, adding award winning CX software to our industry expertise and advanced analytics– all to help our clients drive profitable growth through a high degree of customer centricity. ”

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About Maritz Holding, Inc.

St Louis-based Maritz is a sales and marketing services company that helps companies achieve their full potential through understanding, engaging and motivating employees, channel partners and customers. Maritz provides market and customer research, communications, incentive initiatives, rewards and recognition, effective meeting, event and incentive management services and customer loyalty programs. Maritz has key offices in the United States, Canada, the United Kingdom and Germany. The company reports annual revenues of $1.2 billion and has business units in several diverse sectors around the globe. For more information, visit or contact us at +49 (0)40 369 833-20

About MaritzCX, Inc.

MaritzCX is the combination of Maritz Research strategic consulting services and the Allegiance award-winning CX platform, and integrates with, Adobe, and other popular data systems. MaritzCX helps organizations to increase customer retention, conversion and lifetime value by embedding customer experience intelligence and action systems into business operations. The company has more than 900 employees, 18 offices in five major regions of the world, clients in 100 countries, and millions of users each day using over 60 languages. For more information, visit