MaritzCX Congratulates Mountain America Credit Union, Winner of the Gartner & 1to1 Media CX Excellence Award for Innovation in Customer Insight
SALT LAKE CITY – June 22, 2015 – Experts at Gartner, the world’s leading information technology research and advisory company, and 1to1 Media, a customer strategy media company, have named Mountain America Credit Union winner of the Innovation in Customer Insight category in the 2015 Customer Experience Excellence Awards. MaritzCX congratulates the Mountain America Credit Union team for their exemplary work in improving the customer experience.
As a credit union, Mountain America doesn’t have customers; they have members, each with ownership in the not-for-profit, full-service financial institution. Since 2012, Mountain America has run a formalized program to refine member experience and build loyalty by acting on member feedback. Mountain America uses the MaritzCX platform to help bring together insights from surveys, unsolicited feedback via the Member Voice website link and social media, the call center, and branch employees, to continuously improve business operations and the overall member experience. Read more at www.macu.com/press-releases.
Through their joint awards program, 1to1 Media and Gartner spotlight excellence among organizations that have swept past their competition by implementing enterprise-wide customer-focused strategies that significantly improve business performance. The list of winners is available at www.1to1media.com/cxexcellence.