MaritzCX Closes Transaction to Combine the Maritz Research and Allegiance Businesses

SALT LAKE CITY – January 14, 2015 – MaritzCX™ today announced that the transaction to combine the businesses of Maritz Research Inc. and Allegiance Software, Inc. has closed. As a result, more than 900 employees are dedicated exclusively to delivering customer experience solutions to businesses in more than 100 countries.

“Customer experience translates into hard business results,” said Carine Clark, president and CEO, MaritzCX. “The MaritzCX opportunity to help organizations improve customer loyalty and retention is huge, and technology plays a leading role. We have made great inroads over the past year with companies in many industries adopting the Allegiance platform. In financial services, even the smallest change can yield significant results. A 1% reduction in churn for a large, multi-national bank can yield $20 million in net profit. The ends – business results – are the value, not the means.”

As detailed in the original announcement, Maritz Holdings Inc. and Allegiance Software, Inc. (Allegiance) created a new independent company, MaritzCX™, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc.

With an unmatched combination of four key elements: CX software, data and research science, deep vertical market expertise, and managed program services, MaritzCX is uniquely positioned in the market and is poised for aggressive growth.

The transaction close also marks the end of the Allegiance fiscal year where the company saw 55% new bookings growth and 97% SaaS solutions bookings growth. Going forward, MaritzCX will align to a fiscal year that begins April 1.

The world-class, global MaritzCX team includes more than 900 full-time employees in 18 offices and five global regions. The company serves 500 clients and one million users in 100 countries speaking 60 languages.