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Announcing MaritzCX – Redefining the Customer Experience (CX)


Today I am thrilled to announce the creation of MaritzCX!

Allegiance Software Inc. and Maritz Holdings Inc. have announced the intent to create a new independent company, MaritzCX, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc.

We will bring together the award-winning software innovation of Allegiance with the market research expertise of Maritz Research to form an entirely new kind of global customer experience software company. We are doing this for two reasons:

  • First and foremost, the world has changed. The opinion of one customer can quickly influence millions. We believe that it is time to treat and serve each customer as an individual to garner their loyalty.
  • Second, the industry value-chain has shifted. Market research was once prized for gathering high-quality data. Today, clients want the data, and much more. MaritzCX is all about helping you achieve loyalty with your customers, and generate more ROI.

The mission of MaritzCX is to drive tangible increases in customer retention, conversion, and lifetime value. We do this by helping our customers see earlier, sense faster, and act personally. We will accomplish this by embedding our CX Intelligence & Actions Systems into the fabric of business operations. Our goal is both simple and achievable: to earn the right as your preferred Customer Experience Outcomes Partner.

We are poised to do great things with accelerated momentum. MaritzCX is forging a new path for the multi-billion CX industry. With an unmatched combination of customer experience (CX) software, data and research science, deep vertical market expertise, and managed program services, MaritzCX will deliver the world’s broadest end-to-end CX software platform and services business.

The impact of customer-churn is measured in trillions of dollars, so the ability to see, sense, and act upon the experience of every customer is critical. As MaritzCX, we will accelerate the flow of CX intelligence, from months to minutes, on an organization-wide scale. We will automate the actions to treat and serve every customer as the individual they are. And we will anticipate and influence the triggers of customer happiness over the lifetime of relationships.

I’m excited about this new change, and I invite you to learn more at the