Topics: Data Collection

54 Articles

54 Articles

Making VOC Data More Actionable

There is a lot of talk in the industry about making Voice of Customer data more actionable. But to achieve this, you must first understand the type of data that is uniquely available and actionable in a successful VOC program. VOC programs fail most often because they provide just scores, changes in scores, or data that is only part of the solution. Actionable data is data that you can use to improve the operations of the company. It goes beyond answering "what" to understanding "why."

August 16, 2011 By: Chris Cottle