Published in Retail

CX You Can Wear

Technology is now what you wear. Meet seven wearables that aim to reduce customers’ stress and in some cases, make it easier to gather feedback in the moment. 

Technology, nerdy? Never. Since the launch of the Apple watch and other smart watches, wearable technology has been the buzz. The growing field of wearable tech is changing the way that we interact with the world around us.

Will this new technology change the way that we shop? What about the way we exercise? How we treat human interactions? Will we still have figurative umbilical cords attaching us to our phones, or will we learn to rely on several smaller devices with individual functions? Will this technology take our society from a society of devices to one solely of technology built into what we wear?

The tech industry is making it that much easier to stay connected so that users can live in the world and not just see it through their mobile device. From navigation jackets, to rings that notify you when you are getting important calls and texts, to bracelets and bras that monitor your body’s vitals, technology is permeating our lives more and more.

The wearable-technology industry is making a statement, and according to various analysts, the market will only continue to grow and innovate. Juniper Research shows that wearable technology purchases in 2013 totaled $1.4 billion in 2013, and could reach $19 billion by 2018. Some companies are getting out like Nike, which ditched its FuelBand wearable line saying that the fitness-tracking market didn’t present much growth opportunity. But hundreds of other businesses are entering the field of wearable technology and are focusing on innovating. The focus of the industry is to create technology that is seamless in the consumer’s everyday life – and to make that tech stylish and convenient to use.

Here are seven examples of innovative, wearable technologies that companies across the world have created:

1. Ringly 

Ringly rings are a simple solution for the woman who doesn’t want to miss important messages because her phone is hidden in the bottom of her bag. This high-tech ring connects to your phone so that you get subtle notifications about important messages. Ringly’s app allows the user to decide on a color and vibration pattern to distinguish between various types of notifications. The ring box also acts as a charger for the ring.

2. The Intel Curie Smart Bra

This sports bra tracks temperature, perspiration and stress levels for women. The bra actually changes shape in order to better support the wearer and keep her comfortable.

3.  iWatch 


This is apple’s first attempt at a wearable computer. The features include Apple pay, hotel or car key replacement, fitness and health tracking, digital touch communication, and Siri capabilities.

4. Paris Navigation Jacket



This jacket allows its wearer to navigate big cities like Paris using subtle vibrations. These vibrations gives the wearer directions while the wearer’s eyes remain focused on the city. Vogue magazine also posted about how this type of wearable technology can be a fashion statement.

5. Xelflex Sports Arm Band

Xelflex biometric wear

For all you sports fans, here is a band that will change the way you play your favorite games. Athletes can monitor the motion of their bodies and correct form and other athletic weaknesses through this new band. This technology turns your clothes into a motion sensor

 6. Batband Headphones

These bluetooth headphones play music and sounds through your skull. Bone-conduction headphones connect directly to your inner ear, leaving your outer ear open to listen to the world around you. Batband headphones allow the user to experience surround sound without the ear bud. Looks like Star Trek may have not been far off.

7. Google Glass

The previous iteration of Google Glass may or may not be dead. But Google hasn’t given up yet, and the technology has a lot of potential. These innovative glasses change the way that you see the world, literally. This technology allows users to see a smart-phone-like screen, but is hands-free. It is voice activated, and allows the user to communicate with the Internet via voice commands.

There’s no doubt that wearable technology is changing many aspects of the CX world. With wearable devices, your company can now gather feedback data directly from the customers in real time, and then interact with them to solve their problems in a non-evasive way.

Wearable tech is developing almost faster than we can keep up. Where will it be in 10 years? What about 20 years? The iWatch will be ancient news by then. Innovation continues, as technology is becoming more and more about customers and their convenience. Tech won’t stop innovating in order to continue to heighten and enhance the way that you experience your world.