The average marketing manager should be able to put together a good survey. However, somehow this is not happening as often as one would expect. This article offers insights on how to make this process easier.
Customer loyalty is built on customer relations. The front desk clerk, the counter clerk or even the security guards can... View Article
If your company would like to know the needs and desires of its customers, then conducting a customer survey is one of the best tools to use. Here are 3 areas of customer survey which are all essential for your company to know.
Keeping tabs on customer information is an important piece of your company's operations. As such, Enterprise feedback management (EFM) and Customer Relationship Management (CRM) solutions are equally important to the success of your company. And this article explains why.
Recently I completed a customer satisfaction survey for United Airlines after a particularly bad experience even by airline standards. I actually... View Article
New distribution channels in the automotive industry and its impact on customer satisfaction surveys
The customer base in the automotive industry is changing at a faster pace than ever before. For a few years... View Article
Preparing your survey data for analysis can be a messy process. But it needn't be. In this article, Allegiance unveils a tried-and-true, five-step process for cleaning up your survey data.
Surveys are a great way to collect information about people's perceptions, opinions, thoughts, attitudes, etc. However, the trick is making sure that you're asking your questions the right way in order to get the data that you need, as well as ensuring that the people who take your survey will all interpret your survey questions the same way. To help you get started, below are 12 qualities of good survey questions to keep in mind when writing your surveys.
US customers have higher expectations than UK ones, and US companies have been quicker to adopt customer experience platforms and... View Article
VMware Inspires a Customer-Centric Culture Customer centricity is a hot topic in business these days, as more and more companies... View Article
Customer centricity is the idea that organizations should not only serve their customers, but also get “close to them” —... View Article
This post comes from chapter 8 of MaritzCX’s new book, Customer Experience is Your Business. Download the free ebook here. When... View Article
If you’re ready to take text analytics to the next level, join us for this in-depth discussion on the advanced... View Article
Being a good son-in-law, I have taken on the responsibility of finding my mother-in-law a new car. Her lease expires... View Article
Editor’s note: This is a chapter from the ebook, Unlock the Value of CX. You can download the entire book... View Article
Let me make a suggestion right out of the gate. While many customer experience practitioners have readily adopted customer journey... View Article
From time to time customer experience managers will hear the following questions from their internal clients: “Is our response rate... View Article
Have you ever wondered how important digital interactions are to the customer experience in financial services? According to PWC, more... View Article