The average marketing manager should be able to put together a good survey. However, somehow this is not happening as often as one would expect. This article offers insights on how to make this process easier.
Customer loyalty is built on customer relations. The front desk clerk, the counter clerk or even the security guards can... View Article
If your company would like to know the needs and desires of its customers, then conducting a customer survey is one of the best tools to use. Here are 3 areas of customer survey which are all essential for your company to know.
Keeping tabs on customer information is an important piece of your company's operations. As such, Enterprise feedback management (EFM) and Customer Relationship Management (CRM) solutions are equally important to the success of your company. And this article explains why.
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Recently I completed a customer satisfaction survey for United Airlines after a particularly bad experience even by airline standards. I actually... View Article
New distribution channels in the automotive industry and its impact on customer satisfaction surveys
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Preparing your survey data for analysis can be a messy process. But it needn't be. In this article, Allegiance unveils a tried-and-true, five-step process for cleaning up your survey data.
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This is the last part of a three-part blog series based on the three questions I’ve been asked most frequently... View Article
QR Codes Offer Convenience, Choice, and Enjoyment When Giving Feedback A well-known automotive manufacturer, and MaritzCX client, was interested in... View Article
Insights Come Hand and Hand with Listening There is no feedback more important for companies to utilize than the candid,... View Article
Surveys are a great way to collect information about people's perceptions, opinions, thoughts, attitudes, etc. However, the trick is making sure that you're asking your questions the right way in order to get the data that you need, as well as ensuring that the people who take your survey will all interpret your survey questions the same way. To help you get started, below are 12 qualities of good survey questions to keep in mind when writing your surveys.
From time to time customer experience managers will hear the following questions from their internal clients: “Is our response rate... View Article
This post comes from chapter 8 of MaritzCX’s new book, Customer Experience is Your Business. Download the free ebook here. When... View Article
Have you ever wondered how important digital interactions are to the customer experience in financial services? According to PWC, more... View Article