November is an exciting month for consumers and businesses alike. Thanksgiving Day, Black Friday, and Small Business Saturday kick off the holiday season with a bang, creating a crucial moment for great customer experiences to shine.
During this busy time of year, companies that listen and tune-into their customers have a better chance of increasing loyalty and customer retention.
Below are 3 ways that companies can make an impact on their customer’s experiences this holiday season:
1. Reach Out Personally
Research shows that taking the time to send a personalized note or gift to customers can really go a long way. According to Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
Don’t promote your goods and services, this is just about showing your appreciation for their business. However, sending an exclusive offer or gift that’s relevant to customers will let them know that you pay attention and value them. Be sure to let your customers know they are important to you.
2. Get Involved in Your Community
Companies that involve themselves in their community are proactively showing consumers, potential customers, and their employees that they are committed to making the world a better place.
There are many ways businesses can show they care, while also increasing brand visibility and awareness.
Choose something that is important to you and your employees, like having a local food drive for charity, running a service activity for local needs, or even throwing a free dinner.
3. Look for Ways to Make Life Easier for Your Customers
There’s a lot going on in the business world during the holidays, regardless of the industry. And naturally, the number of touchpoints and interactions with your customers will likely increase.
If your customers encounter any problems with your company’s service, you need to be quick to resolve any issues, as it will affect their likelihood of doing business with your company again.
This may mean planning ahead to accommodate larger crowds, influx of emails or orders, and even delivery speed. Consider what feedback your company received during last Holiday season and identify what you can do now to prevent mishaps and create solutions.
The CEO of Amazon said that,
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
It’s all about expressing your gratitude to your customers, prospects, and employees by reaching out personally, getting involved in your community, and by listening and responding appropriately to each individual person.