Published in B2B

Video: How Do You Engage Frontline Employees in Improving the Customer Experience

Frontline employees determine your company’s customer experience, which drives your profit. Guided by fresh data on your customers’ needs, frontline employees can develop customer loyalty and satisfaction, attract new customers, and build up your brand’s reputation. How can you engage them in the company’s overall customer experience improvement effort? We spoke with CX leaders from American Family Insurance, T-Mobile, and MaritzCX to learn more.