Published in Automotive

Video: BMW Canada Shows Gutsy and Innovative Flair

BMW Canada has started to post customer ratings and comments to their Retailer’s websites. This is the first time this has been done in North America and it’s a gutsy move that may be a harbinger of what ‘s to come with other automotive customer experience programs on this continent.

The vlog looks at an example from BMW Toronto, one of the preeminent dealerships in downtown Toronto. Let me know what you think.