8 Articles

Customer Feedback Part 2: It Pays to Listen

In this blog post, the author discusses how if you listen to customer feedback, it can show you where and how to gain a competitive advantage, and even improve your customer loyalty and engagement.

August 24, 2009 By:

Customer Feedback: The Key to Creating More Value

In the work that we do here at Allegiance, we occasionally come across a company that is afraid to ask for or collect feedback from their customers or employees. Learn why collecting customer feedback is crucial to creating more value for your customers.

July 2, 2009 By:

The Voice of the Customer & The OODA Loop

Bob Caruso, Managing Director, Endeavor Management, recently gave a presentation on the "Voice of the Customer (VOC) Initiative Success: Win Friends and Influence the C-Suite and Board." As part of this presentation, he shared insights about how successfully defeating the opposition relates to The OODA Loop, a military strategy initially developed by Colonel John Boyd, a U.S. Air Force fighter pilot and military strategist. Read the full blog to learn more.

June 17, 2009 By:

Predictive Analytics: Success Tips

Dr. Gary Rhoads, Loyalty Expert and Co-Founder of Allegiance, offered the following "Five Easy Steps to Predictive Analytics: A Top Down Business Outcome Approach" during the online Engage eSummit. Read on to learn more about these five steps.

June 16, 2009 By:

Barack Obama’s Election Showcases the Power of Engagement

Barack Obama's recent election and transition to the White House has been interesting to watch, not just for the traditional and historic reasons, but also because of the powerful example that it provides of how loyal and engaged people can help spread the word to others and actively promote an organization and/or individual. Read this article to find out why and how.

January 27, 2009 By:

The Voice of the Customer & The OODA Loop

Bob Caruso, Managing Director, Endeavor Management, recently gave a presentation on the "Voice of the Customer (VOC) Initiative Success: Win Friends and Influence the C-Suite and Board." As part of this presentation, he shared insights about how successfully defeating the opposition relates to The OODA Loop, a military strategy initially developed by Colonel John Boyd, a U.S. Air Force fighter pilot and military strategist. Read the full blog to learn more.

June 17, 2009

Customer Feedback: The Key to Creating More Value

In the work that we do here at Allegiance, we occasionally come across a company that is afraid to ask for or collect feedback from their customers or employees. Learn why collecting customer feedback is crucial to creating more value for your customers.

July 2, 2009

Predictive Analytics: Success Tips

Dr. Gary Rhoads, Loyalty Expert and Co-Founder of Allegiance, offered the following "Five Easy Steps to Predictive Analytics: A Top Down Business Outcome Approach" during the online Engage eSummit. Read on to learn more about these five steps.

June 16, 2009

Customer Loyalty & the Banking World

Everyone who's been watching TV or reading the news lately knows that banks have certainly had their fair share of challenges lately. But what's been interesting to watch is how those challenges and the fall out from big bank failures and the economic crisis have impacted bank and credit union customer loyalty and engagement levels.

September 17, 2009

Retaining Customers & Growing Customer Advocacy

A new research report from industry analyst firm Aberdeen Group called "Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand" reveals how organizations that achieve superior performance in customer retention and customer satisfaction grow and harvest customer advocates. In this blog post, the author shares some of the key findings from the report, and also discusses the role that customer feedback plays in these initiatives.

October 12, 2009

Barack Obama’s Election Showcases the Power of Engagement

Barack Obama's recent election and transition to the White House has been interesting to watch, not just for the traditional and historic reasons, but also because of the powerful example that it provides of how loyal and engaged people can help spread the word to others and actively promote an organization and/or individual. Read this article to find out why and how.

January 27, 2009

Customer Feedback Part 2: It Pays to Listen

In this blog post, the author discusses how if you listen to customer feedback, it can show you where and how to gain a competitive advantage, and even improve your customer loyalty and engagement.

August 24, 2009