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Jez Groom

Jez has been practising behavioural economics for over 10 years working with some of the biggest organisations and business across the world including Amazon, Sky, Tesco, Sainsbury’s, Morgan Sindall, Aegon, Fidelity, Quilter and Standard Life. His passion and energy is focussed on the practical application of behavioural economics in business and helping companies build capability within their organisations. He regularly speaks at industry events such as the Behavioural Economics Summit 2.0 and Nudgestock. Prior to starting Cowry, Jez was the co-founder of Ogilvy Change and Engine Decisions.