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Funda Whitaker

As the Senior Director of Insights, Funda leads research design and insights best practices under the umbrella of Research Services. She has been with the company for over 15 years. In her earlier years at MaritzCX, she has worked as a research manager with various clients in different sectors, handling their CX and brand measurement programs as well as other custom research needs. Before her current role, she has led the research and operations for financial services sector. Her Strategic Research Services team works with clients from all industries to manage their research consulting and custom research needs, such as CX drivers/expectations, customer segmentation, brand and awareness/usage, concept testing, and many more research types.