201 Articles

CX Café Team

The CX Café Editorial Team loves all things related to experience—customer, employee, or patient. We work for MaritzCX and post amazing thought leadership content and research in the field of driving better individual experiences.

Twelve Qualities of Good Survey Questions

Surveys are a great way to collect information about people's perceptions, opinions, thoughts, attitudes, etc. However, the trick is making sure that you're asking your questions the right way in order to get the data that you need, as well as ensuring that the people who take your survey will all interpret your survey questions the same way. To help you get started, below are 12 qualities of good survey questions to keep in mind when writing your surveys.

August 8, 2009 CX Café Team

Customer Satisfaction, Loyalty and Engagement

What You Need to Know to Take Your Customer Relationships to the Next Level. Maintaining a steady customer base is crucial to growing a business. And a key factor in achieving that goal is improving customer satisfaction, loyalty and engagement. But the question is: Where do you start?

July 7, 2009 CX Café Team