61 Articles

Chris Cottle

Chris Cottle is the Executive Vice President of Marketing at MaritzCX. He is a strategic marketer and loves winning in business. Chris is a member of the national CMO (Chief Marketing Officer) Council, the DMA (Direct Marketing Association), and several local and national marketing organizations. He was a recipient of the Marketing Executive of the Year Award at the 2013 Stevie Awards. Chris has founded and co-founded several start-ups and worked in a variety of marketing management roles.

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VoCFusion Day 2 – Best Practices and a Look at the Future

Day 2 at VoCFusion 2014 was packed with real-world best practices in the art and science of customer experience, with a little glimpse of the future and inspiration rolled in. Allegiance founder Adam Edmunds (@adamedmunds) presented a view at the future of customer experience management by pointing out how successful new technologies that collect data also provide users with a way to interact with that data. As use of CX surveys diminishes, customer experience will be powered by customers interacting with their own data. In addition, practitioners will move from measurement of behaviors to influencing behaviors and ultimately driving brand preference.

April 23, 2014 Chris Cottle

VoCFusion Day 1 – A New Perspective on Customer Experience

At VoCFusion 2014 in Las Vegas, attendees came from as far away as India and from all types of businesses to gain new perspectives and share best practices about their customer experience programs. Allegiance CEO Carine Clark started the day by expanding on the theme of this year’s event -- turning data into happy customers and employees. Data is plentiful and everywhere. Walmart, for example, collects 2.5 petabytes of data each hour. Companies that can put that data to work to improve the customer experience will be the winners.

April 23, 2014 Chris Cottle

VoCFusion Day 2 – Inspiration and Motivation

Day 2 at VoCFusion 2013 kicked off with an inspirational story by Rulon Gardner, a champion Olympic wrestler. Rulon shared his struggles to success in his talk Never Give Up, Never Stop Trying. Next on stage was Carine Clark, Allegiance CEO, who motivated the audience with her candid and accessible style. Carine brought several Allegiance customers on stage to share stories from their Voice of Customer programs.

May 17, 2013 Chris Cottle

VoCFusion Day 1 – Gaining Insights from Big Customer Data

Allegiance VoCFusion 2013 began on day one with an eye-opening keynote address by Nate Silver, founder of fivethirtyeight.com and best-selling author of The Signal and the Noise.

Speaking to a crowd of customer experience and Voice of Customer professionals on Powerful Prediction Through Data Analytics, Silver pointed out that 90% of existing data has been created in the past two years, but not all of it is relevant or useful...

May 16, 2013 Chris Cottle

Congrats To Jennifer Beyer, Forty Under 40

The Utah Business Forty under 40 is a highly selective annual program recognizing Utah's rising stars - professionals under the age of 40 who have demonstrated exceptional leadership qualities. Program nominees are judged on leadership ability, community involvement, notable achievements, business and personal philosophies and the benefits they have brought to Utah’s business community. Congratulations to our very own Jennifer Beyer, Vice President of Best Practices, for being nominated and and then chosen to receive this prestigious award.

March 1, 2013 Chris Cottle