The Positive Economics of Customer Engagement

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ORGANIZATIONS HAVE FAILED TO FIND THE SECRET FORMULA TO JUSTIFY NEW CUSTOMER ENGAGEMENT AND LOYALTY INVESTMENTS—UNTIL NOW.

Engagement is the emotional connection or attachment that a customer develops during repeated and ongoing interactions with a company.  It accumulates through satisfaction, loyalty, influence, and excitement about your brand.  Organizations who engage consumers to the point where they are moved to behavioral change do so by creating opportunities for emotional connections through ongoing, consistently positive experiences.

This paper identifies four of the top outcomes of customer engagement that can be measured in dollars.  These outcomes are simple to understand; realistic to execute, support and measure; and offer solid results with high impact.  You will have the secret formula to help you make business decisions that drive customer engagement and loyalty.

SOME OF THE WORLD'S BEST BRANDS TRUST MARITZCX

foxtel
dell
bnz
sparknz
origin
BMW

In early 2020 InMoment and MaritzCX joined forces, bringing together two pioneers in the experience industry to create one company united in our efforts to bring years of customer and employee experience expertise to our clients. We are committed to improving the way businesses compete and thrive in the experience economy by providing a unique combination of experience intelligence technology and strategic services that lead to informed action — transforming the moments that really matter to the business, its employees, and its customers while driving high value and high return.

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