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Nissan Case Study: Increase In Sales and Service Scores

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As an organization, Nissan has pride in their brand and in being innovative when it comes to focusing on and driving their customers’ experience. They strive to deliver a superior experience tailored to customer demographics.

In 2014, and after receiving some less than desirable JD Power & Associates Sales Satisfaction Index Study (SSI) results, the team at Nissan decided that their scores were not reflective of their products, dealers, and employees, and they were not reflective of the types of experiences that their customers deserve.

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