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Getting Real Business Value from Customer Journey Mapping

LINK JOURNEY MAPPING TO CX MEASUREMENT AND PERFORMANCE IMPROVEMENT

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CX teams need to understand the complete customer journey in order to make smart recommendations for their organisations. They also need to bring the journey to life for key stakeholders in order to inform, align, and motivate them to change.

In this dynamic webinar, our speakers, Stacy Bolger from MaritzCX and Joe Wheeler from CX Workout, will dig into three important questions that set the bar for next generation journey mapping:

  1. Does your journey map tell a powerful story from both employee and customer perspectives?
  2. Does your journey map provide a common view of your collective journey performance that can align your whole organisation to deliver a winning experience?
  3. Does your journey map go beyond telling the story to actually doing something about it?

Learn how leading organisations are tackling these questions head-on with innovative approaches and mobile-first technologies that engage customers and employees to significantly reduce the cycle time for customer-driven innovation.

Stacy BoglerStacy Bolger
Stacy Bolger is a Senior Strategic Consulting Director for MaritzCX, a company delivering the world’s broadest CX software platform and services business with an unmatched combination of customer experience software, research science, vertical market expertise, and managed programme services.

Joe WheelerJoe Wheeler
Joe Wheeler is the CEO of CX Workout, a wholly owned subsidiary of The Service Profit Chain Institute, a Boston-based consulting firm dedicated to helping companies achieve better performance by improving the linkage between employees, customers and profits.

SOME OF THE WORLD'S BEST BRANDS TRUST MARITZCX

Reliant
Qantas
AT&T
rei
citi grey
BMW
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