Customer Experience Is Your Business

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At the heart of every business is the customer. Discover how modern customer experience (CX) programs are the key to retaining customers, unifying employees, delivering stronger results, beating competitors, and accelerating your career.

Topics include why CX should exist at every company, how a modern approach makes CX work better, how a focus on results and outcomes drives CX traction, and the latest trends in CX technology, services, and measurements.

More than 22 experts share ideas and best practices, including:

  • Reframing Customer Experience: Woody Driggs, EY
  • Customer Experience on Center Stage: Carine Clark, MaritzCX
  • Service Is About the Customer: Bassam Salem, MaritzCX
  • Branding the Customer Experience: Joe Wheeler, The Service Profit Chain Institute
  • Expert Q&A: Kerry Bodine, Author & CX Consultant
  • Embracing a Smarter CX Program: Adam Edmunds, MaritzCX
  • Expert Q&A Employee Engagement: Bruce Parkinson, Cummins
  • So You Have a CX Program, Now What? Jennifer Beyer, MaritzCX
  • Five Steps to Uncovering the Real Customer Experience Journey: Matt Inman, MaritzCX
  • Modern Approach: Jeremy Cox, Ovum
  • Practitioner Q&A: Rich King, Transamerica
  • Turning Insights Into Action: Dave Fish, Ph.D., MaritzCX
  • From Purpose to People to Performance to Profits: Barbara Porter, EY
  • Customer Insights & Understanding: Kevin Lattery, Ph.D., MaritzCX
  • Global Expert Q&A: Stephan Thun, MaritzCX
  • Making the Case for Improving the Customer Experience: Dave Ensing, Ph.D., MaritzCX
  • Omni-channel Feedback in an Omni-channel World: Tulsi Dharmarajan, MaritzCX
  • The Future of Technology in CX: Mark Magee, MaritzCX
  • Five Steps to Effective Dashboard Presentation: Michelle Pfister, MaritzCX
  • How-to Guide for Finding Winning Insights: Michelle Turner, MaritzCX
  • Expert Q&A Benchmarking: Michael Allenson, MaritzCX
  • Expert Q&A: Esteban Kolsky, thinkJar

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