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Advanced Analytics

Your data + our experts

MaritzCX Advanced Analytics harnesses the world’s most advanced and sophisticated data analysis models and methods to help you anticipate trends, make better decisions in less time, and stay ahead of the competition. These market research analytics tools and technologies give you the ability to develop and refine your CX strategies, decisions, and programs with surgical precision and impressive results.

Be the First to Identify Important Trends, Patterns, and Predictors

MaritzCX is ready to apply dozens of the best analytical methods to your CX data, so you can uncover important insights and respond to emerging trends before anyone else can. You even have the option of working with our analytical experts to create entirely new models that meet the unique requirements of your business or industry.

Take Advantage of the Latest Academic Research

MaritzCX Advanced Analytics connects you directly to the latest academic research and mathematical innovations in the analytics field—and then uses them to boost the speed and efficiency of your CX program.

Apply the Latest Predictive Models to your CX Data Stream

Advanced Analytics makes your CX data more valuable and responsive—by using predictive models and analytical techniques to identify trends early, make the right decisions quickly, and automate customer outreach before you lose customers and revenue.


Experimental Design

This analysis tool makes it possible to accurately measure the impact of specific CX interventions or actions on your customers’ experiences. Unlike most general field studies, our experimental design approach allows you to link causes and results with a high degree of certainty.

Attribute Driver Analysis

With Attribute Driver Analysis surveys, you can accurately identify and measure the relationships between specific CX features—like satisfaction with product or technical support—and your overall satisfaction measures. This gives you the power to see which specific features are having the greatest impact on overall satisfaction.


Every customer has different needs, attitudes, and behaviors. Segmentation allows you to combine customers into similar groups based on your CX data—and gain a broader picture of all your potential customers, including those who use competing products. This gives you a deeper understanding of how your competitive marketplace is structured and why certain groups of people tend to choose your competition.

Pricing and Product/Service Design Research

This offering is designed to help you predict how your customers and potential customers will respond to new products, services, or pricing. This includes measuring how customers will respond to a single potential product with many components, a portfolio of products, or a complex new service offering.

Spotlight Analysis

This type of analysis is included as part of the MaritzCX software platform, but you can also choose to have our trained experts help you with this important research. This includes consulting with you to determine your needs, running Spotlight in a number of different ways, and compiling the insights into a meaningful, business-focused “story.”


This offering links critical VOC data to business operations and financial information, so you can gain a complete, accurate picture of how your VOC efforts are impacting the financial performance of your organization.


This service automatically processes unstructured data from a variety of sources, applies codes, extracts keywords, and assigns sentiments. This gives you the power to turn information in open-ended survey responses, call center notes, and other unstructured sources of data into valuable, actionable information.

Unstructured Insight Report

This one-time analysis turns specific sources of unstructured data into organized, actionable information—all based on your needs.

SurveyGuard Text

Built specifically for the automotive sector, this pre-built analytics platform makes it possible to examine customer survey comments for signs of inappropriate and coercive tactics by dealerships or members of the sales team. This includes quickly identifying negative “red flag” surveys, screening large volumes of text responses for important information, identifying customers who may need follow-up action, and detecting dealerships that show patterns of manipulation.

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Frequently Asked Questions

What types of analysis are available through the MaritzCX Advanced Analytics service?

MaritzCX Advanced Analytics leverages dozens of methodologies and analytical models to deliver results for your business. These include designed experiments, predictive models, segmentation, perceptual mapping, text analysis, complex statistical testing, psychometric analysis, sample size and power analysis, marketing sciences, and more.

Who develops the analytical methods and models that are used by MaritzCX Advanced Analytics?

The MaritzCX analytics team includes doctorate level researchers, scientists, mathematicians, statisticians, and other leading academics from around the world. These experts know how to apply the most advanced statistical and analytical techniques—and their decades of collective experience—to your biggest and most pressing CX challenges.

What types of businesses should consider using the MaritzCX Advanced Analytics Service?

If your organization invests in CX research, Advanced Analytics can help you understand and make the most of it. This includes using a broad array of advanced analytical approaches that are designed to solve specific problems. As a result, you can feel confident that you are getting the highest possible return on your CX research investments.

Add Advanced Science to Your CX Program Today