While rewards programs play an important role in many companies’ overall marketing strategies and add to a brand’s value proposition, they do not alone create engaged customers. True customer loyalty and engagement strengthens a brand and is built with three key factors; time, positive experiences, and most importantly, listening to customers. When customers are engaged with a brand, they are connected with their hearts, not simply their wallets.
“Membership in U.S. loyalty rewards programs has reached 1.3 billion, more than four times the national population.” -COLLOQUY
Find out if a rewards program is right for your business.